Brands Online: Some Apps to Help Small-Business Owners

Last year’s lockdowns forced many small companies to shut their doors, so many of them moved their operations online. While this helped them gain more clients and weather the epidemic, it also presented them with a new challenge: maintaining a digital presence on social media platforms like Facebook, Instagram, and Twitter. There is a slew of applications geared at making chores like scheduling articles, measuring interaction, and tracking sales easier. We asked digital business consultants about their preferred social media management tools. The following are their top picks to build their brands online.

Ripl

Ripl can keep expenses low for company owners that require content production and engagement monitoring but don’t have the money for specialist personnel. The business provides templates for social media brand promotion, as well as the ability to schedule updates and monitor how people interact with your material. It costs $15 per month or $120 per year.

Buffer

This platform enables users to schedule tweets and Facebook updates from every device or browser, and an extension provides a fast method to generate social media pictures and graphics, making it a suitable match for companies with limited social media resources.

Hootsuite

The software allows you to create and schedule articles across several social media platforms, as well as track what people are saying about your content and evaluate why it works—or doesn’t. Alisa Cohn, a startup and chief executive officer coach, describes Hootsuite as “a clever shortcut and time-saving”.

Brands Online: Some Apps to Help Small-Business Owners

Grin

This platform connects companies with influencers to help brands target their consumers. “You may generate a lot of traffic through word-of-mouth,” adds Cohn, the startup coach. “You can reach a lot more people if you tap into influencers with different networks.” Pricing is influenced by the influencer.

SocialPilot

SocialPilot assists you in scheduling postings, analyzing performance, and discovering and sharing popular material online. If you’re conducting marketing campaigns, the integration with Facebook Ads may help SocialPilot stand out. A base subscription costs $30 per month, with extra user access and services costing up to $150 per month.

Sprout Social

Sprout Social allows users to schedule posts across multiple platforms, coordinate as well as code campaigns for future reference, and track what their competitors are doing on social media. According to University’s Doerr Institute, the application “provides comprehensive metric data on performance and interactions that can be compared over specified ranges of dates/times.” Per-user, prices range from $99 to $279 per month.

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