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rafaecl

All blog posts from rafaecl

40
SEM
Meta Ads in 2026: A Practical Guide
Posted On July 24, 2026 rafaecl 0

Meta Ads — advertising across Facebook and Instagram — is one of the largest paid channels available to a business. …

41
SEO
XML Sitemaps: Best Practices for WordPress
Posted On July 21, 2026 rafaecl 0

An XML sitemap is a file that lists the pages on your site you want search engines to find and …

49
Tools
Mailchimp vs Brevo: Which Email Tool to Choose
Posted On July 17, 2026 rafaecl 0

Mailchimp and Brevo are two of the most common email marketing platforms for small and mid-sized businesses. Both send newsletters, …

45
Growth Hacking
Referral Marketing: Examples and How to Build It
Posted On July 14, 2026 rafaecl 0

Referral marketing turns your existing customers into a source of new ones. Instead of paying a platform for attention, you …

52
Social
TikTok SEO: How to Be Found in Search
Posted On July 10, 2026 rafaecl 0

TikTok SEO is the practice of optimizing videos so they are found through search, not only through the For You …

52
Tools
Claude vs ChatGPT for Marketing Work
Posted On July 7, 2026 rafaecl 0

Claude and ChatGPT are the two AI assistants most marketers reach for, with Google's Gemini a close third. They overlap …

52
SEO
SEO Audit Checklist: A Step-by-Step Guide
Posted On July 3, 2026 rafaecl 0

An SEO audit is a structured check of why a site is or is not performing in search. Done well, …

39
SEM
Google Ads Performance Max: A 2026 Guide
Posted On June 30, 2026 rafaecl 0

Performance Max — PMax — is Google's automated campaign type that runs across all of Google's advertising channels from a …

53
Social
The Instagram Reels Algorithm in 2026
Posted On June 26, 2026 rafaecl 0

The Instagram Reels algorithm decides which short videos reach new audiences, and in 2026 it remains the main way a …

90
Growth Hacking
The AARRR Framework: Metrics That Matter
Posted On June 23, 2026 rafaecl 0

The AARRR framework turns "we want to grow" into five specific, measurable questions. It maps the customer journey into five …

61
SEO
How to Optimize Content for AI Overviews
Posted On June 19, 2026 rafaecl 0

AI Overviews are the generated summaries Google now shows at the top of many search results, answering the question directly …

74
Tools
Rank Math vs Yoast: Which WordPress SEO Plugin?
Posted On June 16, 2026 rafaecl 0

Rank Math and Yoast SEO are the two WordPress SEO plugins most site owners choose between. Both handle the essential …