{"id":1008,"date":"2021-11-20T17:01:49","date_gmt":"2021-11-20T17:01:49","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=1008"},"modified":"2021-11-21T13:04:55","modified_gmt":"2021-11-21T13:04:55","slug":"small-businesses-found-online","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/seolocal\/small-businesses-found-online\/","title":{"rendered":"How Small Businesses Can Be Found Online"},"content":{"rendered":"<p><iframe data-src=\"https:\/\/open.spotify.com\/embed\/episode\/3nwH8MG1Oxy0imIDg5hYR5?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n\n\n<p>Customers want to shop with<strong> small businesses <\/strong>and have 67% more confidence in doing so. 91% of customers prefer shopping<strong> locally <\/strong>because they know small businesses will treat their customers fairly.<\/p>\n\n\n\n<p>Too often, <strong>search engine results <\/strong>pages (SERPs) will show the same brands over and over again. This is especially true in the local grocery industry. The U.S. grocery market currently has only three major brands. <strong>Google<\/strong>&#8216;s 92.47% share in the search market shows that there is less choice for consumers as more brands merge and disappear.<\/p>\n\n\n\n<p>Although the SERPs may seem to be a threat for struggling entrepreneurs and small business owners, they could work in your favor. This is where we need to document our options to blaze these trails within an almost flat landscape that is governed entirely by Google.<\/p>\n\n\n\n<p><strong>How to find your local small business online<\/strong><\/p>\n\n\n\n<p>Customers will find a split-off point when they search online. They will be directed to your company via Google&#8217;s interfaces in the first direction. The second will take them to your site via a link within Google&#8217;s SERPs, or to a third-party site.<\/p>\n\n\n\n<p>Google Directly<\/p>\n\n\n\n<p>Customers who are looking to shop small or to search for specific attributes in a company can contact you through:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google Business Profile (GBP Listing) &#8211; Make sure your address and contact information is correct if your business model is eligible.<\/li><li>GBP Products &#8211; Learn how to upload product pictures so that your listing acts as a virtual window shopping platform.<\/li><li>Q&amp;A&#8211;Questions and answers for GBP users.<\/li><li>GBP Messenger&#8211; Allows customers to chat directly from your listing.<\/li><li>GBP attributes&#8211;Lets customers know they&#8217;ve found the right business if they&#8217;re looking to shop with a company that is Black-owned, women-led, wheelchair-accessible, LGBTQ+-friendly, requires masks or has other benefits.<\/li><li>Google Shopping Listings &#8211; You can filter them by &#8220;smaller shops&#8221; and &#8220;available near you&#8221;, which will allow small businesses to have a greater selection than big-box retailers like Amazon.<\/li><\/ul>\n\n\n\n<p>Google directly<\/p>\n\n\n\n<p>In addition to the Google-based interfaces that can connect customers with your business, search engine results pages also include other discovery options like links to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your website links should link to your most important pages if your SEO is done correctly.<\/li><li>Find out more about third-party sites.<\/li><li>Third-party shopping platforms &#8211; These include Etsy which allows you to narrow your search by city or location.<\/li><li>Nextdoor allows you to narrow down your competitors to the local level. You can also list your business on Nextdoor.<\/li><li>Social media accounts &#8211; If managed well, social media platforms can be a great place to show your customer service responsiveness.<\/li><\/ul>\n\n\n\n<p><strong>Customers can get the items they want<\/strong><\/p>\n\n\n\n<p>The ultimate goal of your brand is to be instantly recognizable so that shoppers can find you directly without the need for intermediaries. This will take many years, but it is possible.<\/p>\n\n\n\n<p>We will ensure that legislation that is fair and equitable for all sectors of the economy is passed. While small businesses may keep an eye on the results of increasing <strong>Antitrust Investigation <\/strong>into Tech, Search, and Commerce Giants, their primary focus should be on the customer. Research has shown that small businesses can still be found in a monopolized environment, which is a benefit for them. They have also caused significant damage to the local business districts. This makes it more important to choose local and raises awareness from economists about the need for climate action.<\/p>\n\n\n\n<p>Many small businesses are supported by local communities after they have survived the Amazon effect or continue to serve the public in the face of disasters.<\/p>\n\n\n\n<p>Everyone wants to shop locally. Your <strong><a href=\"https:\/\/rblog.it\/en\/category\/seolocal\/\">local SEO<\/a><\/strong>, SEO, and marketing skills will be your greatest assets to help your small business get found online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers want to shop with small businesses and have 67% more confidence in doing so. 91% of customers prefer shopping locally because they know small businesses will treat their customers fairly. Too often, search engine results pages (SERPs) will show [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"small businesses","_wds_canonical":"","sync_status":"","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/6186559c33fc47-55538399\/e032d027-e4bc-4a8e-b190-042d971fbd21-How-Small-Businesses-Can-Be-Found-Online.mp3","podmotor_file_id":"756759","podmotor_episode_id":"793040","castos_file_data":"","cover_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_1close-up-of-tourist-with-map-and-mobile-phone-2021-08-27-17-57-13-utc-Cropped.jpg","cover_image_id":"1012","duration":"00:04:20","filesize":"4.8 mb","filesize_raw":"5017194","date_recorded":"2021-11-20","explicit":"","block":"","wds_primary_category":111,"footnotes":"","_wds_robots-noindex":"","_wds_robots-nofollow":"","_wds_opengraph-title":"","_wds_opengraph-description":"","_wds_twitter-title":"","_wds_twitter-description":""},"categories":[111],"tags":[42,85,40,112,96,75],"series":[156],"class_list":["post-1008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seolocal","tag-digital-marketing","tag-google","tag-seo","tag-seo-local","tag-seo-strategy","tag-strategy","series-growth-marketing-rblog"],"episode_featured_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_1close-up-of-tourist-with-map-and-mobile-phone-2021-08-27-17-57-13-utc.jpg","episode_player_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_1close-up-of-tourist-with-map-and-mobile-phone-2021-08-27-17-57-13-utc-Cropped.jpg","download_link":"https:\/\/rblog.it\/en\/podcast-download\/1008\/small-businesses-found-online","player_link":"https:\/\/rblog.it\/en\/podcast-player\/1008\/small-businesses-found-online","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5IjCCrGAVU62CiHVLLbjTY","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/rblog.it\/en\/feed\/podcast\/growth-marketing-rblog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"hkVcu4jwHj\"><a href=\"https:\/\/rblog.it\/en\/seolocal\/small-businesses-found-online\/\">How Small Businesses Can Be Found Online<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rblog.it\/en\/seolocal\/small-businesses-found-online\/embed\/#?secret=hkVcu4jwHj\" width=\"500\" height=\"350\" title=\"&#8220;How Small Businesses Can Be Found Online&#8221; &#8212; Rblog\" data-secret=\"hkVcu4jwHj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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