{"id":1369,"date":"2022-01-08T16:00:00","date_gmt":"2022-01-08T16:00:00","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=1369"},"modified":"2022-01-10T10:43:25","modified_gmt":"2022-01-10T10:43:25","slug":"social-media-trends-2022","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/social-media\/social-media-trends-2022\/","title":{"rendered":"Social Media Trends You Can\u2019t Ignore in 2022"},"content":{"rendered":"<p><iframe data-src=\"https:\/\/open.spotify.com\/embed\/episode\/1x4RAkc1VvStLQetJmvw8H?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\">There are three areas of Social Media trends in 2022: apps for Social Messaging, posts on Social Media, Social Business <\/h2>\n\n\n\n<p> <strong>Apps for Social Messaging<\/strong> <\/p>\n\n\n\n<p>Take a look at these figures if you believe <strong><a href=\"https:\/\/rblog.it\/en\/category\/social-media\/\">social <\/a>messaging applications<\/strong> are just for sending emoticons to your friends: WhatsApp, Facebook Messenger, and WeChat, the top three social messaging applications, have 4.5 billion users combined, more than Facebook or YouTube.<\/p>\n\n\n\n<p>In all phases of the buyer&#8217;s journey, over 56% of worldwide messaging app users claim they&#8217;ve messaged businesses to seek additional information.<\/p>\n\n\n\n<p>Another example of a <strong>conversational <a href=\"https:\/\/rblog.it\/en\/category\/web-marketing\/\">marketing<\/a> approach<\/strong> is the use of social messaging applications. People expect companies to have a messaging app presence since it is a direct and quick method to communicate with customers.<\/p>\n\n\n\n<p>The following are some of the reasons why your firm should employ messaging apps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contact should be encouraged.<\/li><li>Deliver information promptly<\/li><li>People should be involved in events.<\/li><li>Recover lost customers.<\/li><li>Provide aid and support<\/li><li>Increase sales<\/li><\/ul>\n\n\n\n<p><strong>Posts on Social Media<\/strong><\/p>\n\n\n\n<p>Snapchat was the first to introduce the notion of &#8220;Stories&#8221;, followed by Instagram and Facebook, and then YouTube, LinkedIn, and Twitter, all of which introduced their story formats \u2014 although under different names.<\/p>\n\n\n\n<p><strong>Stories <\/strong>are postings that are only visible for 24 hours. Despite (or maybe because of) their simplicity, tales enable marketers to convey authentic information and engage with their customers on a human level.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/rblog.it\/en\/wp-content\/uploads\/2022\/01\/social-media-people-networking-2021-08-27-19-09-47-utc-scaled.jpg\"><img decoding=\"async\" data-src=\"https:\/\/rblog.it\/en\/wp-content\/uploads\/2022\/01\/social-media-people-networking-2021-08-27-19-09-47-utc-1024x683.jpg\" alt=\"Social Media Trends You Can\u2019t Ignore in 2022\" class=\"wp-image-1375 lazyload\" width=\"512\" height=\"342\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/342;\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Here are some examples of how you might engage your <strong>audience<\/strong> using<strong> social media stories<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Incorporate polls into your Instagram Stories.<\/li><li>Include links in your social media posts.<\/li><li>Use Snapchat&#8217;s geofilters to your advantage.<\/li><li>Make sure to include location tags.<\/li><li>Include references of other companies as well as your followers.<\/li><li>When developing Stories, consider using live video.<\/li><li>With unambiguous call-to-actions, encourage your audience to learn more.<\/li><\/ul>\n\n\n\n<p><strong>Social Business<\/strong><\/p>\n\n\n\n<p><strong>Social commerce<\/strong> has been around for a long time, but it has only lately gained traction. Instagram and TikTok are two apps that have given new meaning to social commerce.<\/p>\n\n\n\n<p>Instagram has a<strong> billion users<\/strong>, and 90% of them already follow active retail businesses, with many of them checking in on these pages regularly. Here&#8217;s a list of Instagram features you may use to sell:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Live Shopping: This is a kind of live streaming + in action.<\/li><li>Shop Tab Adverts: Ideal for e-commerce companies who want their ads to appear on consumers&#8217; shop tabs.<\/li><li>Those for Reels are similar to ads for Stories.<\/li><li>Ads on IGTV: Similar to previously, but for IGTV.<\/li><li>Instagram Checkout is a simple and safe method to sell your items on Instagram.<\/li><\/ul>\n\n\n\n<p>TikTok isn&#8217;t far behind, with 1 billion monthly active users. TikTok Shopping was released in 2022, allowing artists to add a shopping page to their TikTok profiles:<\/p>\n\n\n\n<p>Furthermore, a Shopify connection will extract goods from a creator&#8217;s Shopify product catalogs and display them on their <strong>TikTok profile<\/strong>, similar to the Shop Tab on Instagram. Users will be able to buy a product without having to leave the app, similar to how <strong>Instagram<\/strong> Checkout works.<\/p>\n\n\n\n<p>TikTok Shopping is currently only accessible to Shopify retailers in the United States and the United Kingdom that have a TikTok for <strong>Business account<\/strong>.<\/p>\n\n\n\n<p>Go a <strong>Little Further<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to Start an E-Commerce TikTok Ads Campaign<\/li><li>Instagram&#8217;s Influence on Social Shopping<\/li><li>TikTok Advertising: How to Get Started with This Platform&#8217;s Ads<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are three areas of Social Media trends in 2022: apps for Social Messaging, posts on Social Media, Social Business Apps for Social Messaging Take a look at these figures if you believe social messaging applications are just for sending [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"social media","_wds_canonical":"","sync_status":"synced","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/6186559c33fc47-55538399\/1c79d185-4068-4b9e-ab31-9bacb3d81664-Social-Media-Trends-You-Can-t-Ignore-in-2022.mp3","podmotor_file_id":"845683","podmotor_episode_id":"906753","castos_file_data":"","cover_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/12\/5.png","cover_image_id":"1131","duration":"00:04:16","filesize":"5.4 mb","filesize_raw":"5658250","date_recorded":"2022-01-08","explicit":"","block":"","wds_primary_category":27,"footnotes":"","_wds_robots-noindex":"","_wds_robots-nofollow":"","_wds_opengraph-title":"","_wds_opengraph-description":"","_wds_twitter-title":"","_wds_twitter-description":""},"categories":[27],"tags":[42,49,85,77,80,96,53,52,75,78,124],"series":[156],"class_list":["post-1369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-facebook","tag-google","tag-instagram","tag-marketing","tag-seo-strategy","tag-social","tag-social-media","tag-strategy","tag-tiktok","tag-whatsapp","series-growth-marketing-rblog"],"episode_featured_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2022\/01\/rsz_1javier-allegue-barros-c7b-exxpoie-unsplash.jpg","episode_player_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/12\/5.png","download_link":"https:\/\/rblog.it\/en\/podcast-download\/1369\/social-media-trends-2022","player_link":"https:\/\/rblog.it\/en\/podcast-player\/1369\/social-media-trends-2022","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5IjCCrGAVU62CiHVLLbjTY","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/rblog.it\/en\/feed\/podcast\/growth-marketing-rblog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"xoTbAwCEN3\"><a href=\"https:\/\/rblog.it\/en\/social-media\/social-media-trends-2022\/\">Social Media Trends You Can\u2019t Ignore in 2022<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rblog.it\/en\/social-media\/social-media-trends-2022\/embed\/#?secret=xoTbAwCEN3\" width=\"500\" height=\"350\" title=\"&#8220;Social Media Trends You Can\u2019t Ignore in 2022&#8221; &#8212; Rblog\" data-secret=\"xoTbAwCEN3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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