{"id":1415,"date":"2022-01-16T16:00:00","date_gmt":"2022-01-16T16:00:00","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=1415"},"modified":"2022-01-16T10:43:28","modified_gmt":"2022-01-16T10:43:28","slug":"serp-101-search-engine-results-pages","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/seo\/serp-101-search-engine-results-pages\/","title":{"rendered":"SERP 101: All About Search Engine Results Pages"},"content":{"rendered":"\n

Millions of sites on the internet, but search engine results <\/strong>pages, or SERP<\/strong>, are the most significant to digital marketers. Search engine optimization specialists and pay-per-click advertisers compete for the same valuable real estate in the most visible parts of the SERPs. Still, competition is fierce, and technological advances in search mean it’s more important than ever for digital marketers to understand how search works and what they can do to maximize their visibility.<\/p>\n\n\n\n

What Are Search Engine Results Pages (SERP) and How Do They Work?<\/h2>\n\n\n\n

Search engine results pages (SERPs) are web pages that people see when they use a search engine like Google<\/strong> to look for something online. The user types their search query into the search engine (often using specified terms and phrases called keywords), and the search engine returns a SERP.<\/p>\n\n\n\n

Each SERP is unique even for searches conducted on the same search engine with the same terms or search queries. This is because almost every search engine personalizes the user experience by showing results based on various criteria other than the user’s search keywords, such as the user’s geographical location<\/strong>, browsing history, and social settings. Although two SERPs may seem similar and include many of the same results, there are typically minor variances.<\/p>\n\n\n\n

The design of search engine results pages is continuously changing due to Google, Bing, and other search engine providers’ trials to give a more intuitive, responsive experience to its consumers. Because of this and new and constantly expanding technology in the search field, today’s SERPs seem pretty different from their forerunners.<\/p>\n\n\n\n

Organic Outcomes<\/strong><\/p>\n\n\n\n

There are two sorts of content on SERPs: “organic” and paid results. The search engine’s algorithm produces organic results, which are lists of websites that emerge from the algorithm (more on this shortly). SEO<\/a><\/strong> (search engine optimization specialists) specialize in improving online content and websites to rank higher in organic search results.<\/p>\n\n\n\n

The highlighted outcomes in the following graph are entirely organic<\/strong>:<\/p>\n\n\n\n

The Knowledge Graph<\/strong> is the box on the right side of this SERP (also sometimes called the Knowledge Box). This is a Google feature released in 2012 and collects data from many sources around the web to deliver concise answers to frequently asked queries in one central spot on the SERP. In this scenario, you can see a wealth of information on Abraham Lincoln, including his date and place of birth, height, assassination date, political affiliation<\/strong>, and children’s names – all of which data have their links to the appropriate sites.<\/p>\n\n\n\n

Some SERPs, such as those seen above, will have substantially more organic results<\/strong> than others. This is because different searches have different intentions<\/strong>. Internet searches may be divided into three categories:<\/p>\n\n\n\n