{"id":1773,"date":"2026-07-03T14:53:29","date_gmt":"2026-07-03T14:53:29","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=1773"},"modified":"2026-07-03T14:53:29","modified_gmt":"2026-07-03T14:53:29","slug":"seo-audit-checklist","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/seo\/seo-audit-checklist\/","title":{"rendered":"SEO Audit Checklist: A Step-by-Step Guide"},"content":{"rendered":"

An SEO audit<\/strong> is a structured check of why a site is or is not performing in search. Done well, it turns a vague “our SEO is not working” into a specific list of fixable problems. This tutorial is a step-by-step SEO audit checklist<\/strong> you can run with free tools, covering indexing, technical health, on-page SEO, content, and links \u2014 in the order that makes sense.<\/p>\n

What an SEO audit is for<\/h2>\n

An SEO audit answers one question: what is stopping this site from ranking as well as it could? It is a diagnosis, not a treatment. The output is a prioritized list of issues, sorted by how much they matter.<\/p>\n

Run a full audit once or twice a year, and a lighter check after any major site change. The order below matters \u2014 start with whether your pages can be found at all, because no other fix helps a page that search engines never see.<\/p>\n

Step 1 \u2014 Check indexing<\/h2>\n

Before anything else, confirm your pages are in Google’s index. A page that is not indexed cannot rank, full stop.<\/p>\n

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  1. Open Google Search Console<\/strong> and look at the Pages report. It shows how many pages are indexed and, more usefully, why others are not.<\/li>\n
  2. Review the reasons for excluded pages. Some exclusions are correct \u2014 tag archives, thank-you pages. Others are mistakes.<\/li>\n
  3. Watch for important pages marked noindex<\/strong> by accident, blocked by robots.txt, or excluded as duplicates.<\/li>\n
  4. Use the URL Inspection tool to check any specific page you expect to rank.<\/li>\n<\/ol>\n

    If key pages are missing from the index, fix that first. Everything else is secondary until your content can actually be found.<\/p>\n

    Step 2 \u2014 Audit technical health<\/h2>\n

    With indexing confirmed, check the technical foundation.<\/p>\n

    Crawlability:<\/strong> make sure your robots.txt is not blocking anything important, and that an XML sitemap exists and is submitted in Search Console. Site speed and Core Web Vitals:<\/strong> check the Core Web Vitals report and test key pages \u2014 slow, unstable pages hold rankings back, and our guide on Core Web Vitals<\/a> covers the fixes. Mobile:<\/strong> confirm the site works cleanly on a phone, since Google indexes the mobile version first. HTTPS:<\/strong> the whole site should load securely, with no mixed-content warnings.<\/p>\n

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    [IMG da inserire]<\/strong>
    a Search Console dashboard showing the pages and core web vitals reports<\/div>\n<\/figure>\n

    Step 3 \u2014 Review on-page SEO<\/h2>\n

    On-page SEO is whether each important page is set up to rank for a clear topic. Check these elements:<\/p>\n