{"id":802,"date":"2021-11-01T09:00:58","date_gmt":"2021-11-01T09:00:58","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=802"},"modified":"2021-12-11T14:08:31","modified_gmt":"2021-12-11T14:08:31","slug":"google-page-experience-update","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/seo\/google-page-experience-update\/","title":{"rendered":"Google\u2019s Page Experience Update: Are You Prepared for It?"},"content":{"rendered":"<p><iframe data-src=\"https:\/\/open.spotify.com\/embed\/episode\/1YpMcrMYCymZrtvEqEAstb?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n\n\n<p>There was a lot of excitement around<strong> Google&#8217;s Page Experience Update 2021<\/strong>, as well as a widespread fear that it would harm search results. Does this sound familiar to you?<\/p>\n\n\n\n<p>Don&#8217;t be concerned. If you prepare your websites for the new upgrade, there will be no pank drop. To do so, you must first comprehend the nature of the change and the metrics that now matter to Google. So here we go.<\/p>\n\n\n\n<p><strong>What Will Google&#8217;s Page Experience Update Look Like in 2021?<\/strong><\/p>\n\n\n\n<p>User experience (UX) is now a direct page ranking element in the latest version. According to it, a website that does not offer a great user experience is not deserving of a high rating.<\/p>\n\n\n\n<p>The following five factors will be used to evaluate a site&#8217;s UX in the update:<\/p>\n\n\n\n<p><strong>1. Core Web Vitals<\/strong><\/p>\n\n\n\n<p>Your website&#8217;s experience will be measured by<strong> Core Web Vitals<\/strong>. There are three major metrics in it:<\/p>\n\n\n\n<p>LCP (Largest Contentful Paint)&nbsp;is the amount of time it takes for your website to load on a user&#8217;s screen when they click on a link to your website. CLS (Cumulative Layout Shift) is a metric that evaluates the likelihood of your website&#8217;s components shifting when a user interacts with them. FID (First Input Delay) is a metric that evaluates how long it takes a browser to receive a user&#8217;s first click on your website.<\/p>\n\n\n\n<p>SEO Pointers for Getting the Basics Right on the Web<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To figure out why your pages are taking so long to load, look at Google Search Console&#8217;s Core Web Vitals Report.<\/li><li>The presence of large picture files on your website is a major cause of slow loading times. Before posting your pictures, it&#8217;s a good idea to compress them.<\/li><\/ul>\n\n\n\n<p><strong>2. Safety Concerns<\/strong><\/p>\n\n\n\n<p>Google&#8217;s latest upgrade will degrade a website&#8217;s results if it employs misleading software (malware) to lure users into revealing sensitive information. Google defines the following security threats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Malware<\/li><li>Hacked content<\/li><li>Social engineering<\/li><\/ul>\n\n\n\n<p>Tips for Avoiding Security Issues in SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>On your website, don&#8217;t add any needless lead-generating forms.<\/li><li>Include trustworthy, verifiable links and advertisements.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/12\/pop-zebra-wp81DxKUd1E-unsplash-1-scaled.jpg\"><img decoding=\"async\" data-src=\"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/12\/pop-zebra-wp81DxKUd1E-unsplash-1-1024x623.jpg\" alt=\"\" class=\"wp-image-1186 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/623;\" \/><\/a><figcaption> <strong>Safety Concerns<\/strong> <\/figcaption><\/figure>\n\n\n\n<p><strong>3. HTTPS\u00a0<\/strong><\/p>\n\n\n\n<p>The addition of HTTPS to your page URLs adds three levels of security:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Data encryption<\/li><li>Authentication<\/li><li>Data integrity<\/li><\/ul>\n\n\n\n<p>SEO Tips to Nail HTTPS:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Attempt to get an HTTPS certificate through SSL.<\/li><li>To add structured data to your HTML, use a schema markup generating tool.<\/li><\/ul>\n\n\n\n<p><strong>4. Advertising Experience<\/strong><\/p>\n\n\n\n<p>After the latest update, Google will penalize websites that employ obtrusive or annoying ads\/pop-ups. The following interstitials are considered annoying in this category:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Interstitials that are standalone or native and block the primary content<\/li><li>Pop-up ads that obstruct your online experience<\/li><\/ul>\n\n\n\n<p>Tips for Improving Ad Experience with SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pop-ups should be used with caution<\/li><li>Advertisements should be placed in sidebars or other inconspicuous areas.<\/li><\/ul>\n\n\n\n<p><strong>5. Usability on mobile devices<\/strong><\/p>\n\n\n\n<p>To score highly for these criteria under the new algorithm, a website must be mobile-friendly, as the name implies. Tips for Creating Mobile-Friendly Websites:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use big, readable fonts on tiny mobile devices.<\/li><li>Stagger your links so that visitors can simply click them.<\/li><li>To make navigating easier, use a lot of whitespaces.<\/li><\/ul>\n\n\n\n<p>You can easily cope with the Page Experience Update if you integrate the following suggestions into your websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was a lot of excitement around Google&#8217;s Page Experience Update 2021, as well as a widespread fear that it would harm search results. Does this sound familiar to you? Don&#8217;t be concerned. If you prepare your websites for the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"google, google's page, seo","_wds_canonical":"","sync_status":"","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/6186559c33fc47-55538399\/cbff97d0-2e47-4519-91ba-0596537e18a8-Google-s-Page-Experience-Update-Are-You-Prepared-for-It-.mp3","podmotor_file_id":"743682","podmotor_episode_id":"772801","castos_file_data":"","cover_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_chinese-woman-putting-on-helmet-2021-08-29-05-15-10-utc-Cropped.jpg","cover_image_id":"915","duration":"00:03:50","filesize":"1.3 mb","filesize_raw":"1382205","date_recorded":"2021-11-01","explicit":"","block":"","wds_primary_category":28,"footnotes":"","_wds_robots-noindex":"","_wds_robots-nofollow":"","_wds_opengraph-title":"","_wds_opengraph-description":"","_wds_twitter-title":"","_wds_twitter-description":""},"categories":[28],"tags":[86,88,85,87,40],"series":[156],"class_list":["post-802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-advertising-experience","tag-core-web-vitals","tag-google","tag-googles-page","tag-seo","series-growth-marketing-rblog"],"episode_featured_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/10\/google-start.jpg","episode_player_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_chinese-woman-putting-on-helmet-2021-08-29-05-15-10-utc-Cropped.jpg","download_link":"https:\/\/rblog.it\/en\/podcast-download\/802\/google-page-experience-update","player_link":"https:\/\/rblog.it\/en\/podcast-player\/802\/google-page-experience-update","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5IjCCrGAVU62CiHVLLbjTY","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/rblog.it\/en\/feed\/podcast\/growth-marketing-rblog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"B82aABmU8m\"><a href=\"https:\/\/rblog.it\/en\/seo\/google-page-experience-update\/\">Google\u2019s Page Experience Update: Are You Prepared for It?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rblog.it\/en\/seo\/google-page-experience-update\/embed\/#?secret=B82aABmU8m\" width=\"500\" height=\"350\" title=\"&#8220;Google\u2019s Page Experience Update: Are You Prepared for It?&#8221; &#8212; Rblog\" data-secret=\"B82aABmU8m\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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