{"id":812,"date":"2021-10-29T17:36:44","date_gmt":"2021-10-29T17:36:44","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=812"},"modified":"2021-12-11T13:42:37","modified_gmt":"2021-12-11T13:42:37","slug":"black-friday-2021-sale","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/web-marketing\/black-friday-2021-sale\/","title":{"rendered":"Black Friday 2021: how brands can convert their digital customers to a sale"},"content":{"rendered":"<p><iframe data-src=\"https:\/\/open.spotify.com\/embed\/episode\/5yOHA28YVyKs9DqkMhDD6n?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n\n\n<p><strong>Cyber Monday<\/strong>\/<strong>Black Friday <\/strong>The year 2021 is rapidly approaching, but how will companies do this year? Consumer interest in Black Friday fell by more than a third in 2020, prompting firms to plan for the 2021 event both online and offline.<\/p>\n\n\n\n<p>It seems that the BFCM period will stretch over the whole month of November this year, called &#8220;<strong>Black November<\/strong>&#8221; with deals scheduled to begin at the beginning of the month, providing online businesses a broader window of opportunity to convert shoppers looking for a bargain to make a purchase. So, what can marketers do on Black Friday 2021 to turn their digital customers into sales?<\/p>\n\n\n\n<p><strong>iOS 14&#8217;s Implications<\/strong><\/p>\n\n\n\n<p>This year, faith in iOS 14 (or lack thereof!) is a big influencing element that might make your approach to BFCM 2021 a little problematic. Whether you&#8217;re going to spend a lot of money, you won&#8217;t know for sure if it&#8217;ll succeed, which will lead to a lot of uncertainty among advertising and businesses. Changes in attribution have had a big influence on advertising activity, since it is almost difficult to monitor off-platform behavior through third-party browser cookies, and there is no method to contact consumers on a one-to-one basis across sites and apps if they haven&#8217;t decided to opt-in.<\/p>\n\n\n\n<p>Advertisers will find it difficult to target customers on a personal level, and much more difficult to quantify the effectiveness of their marketing efforts. Because it is impossible to link transactions made on advertisers&#8217; websites to the advertisements displayed, it has had a significant influence throughout the digital marketing network. Because you don&#8217;t receive an immediate response from the ad, there is a much higher risk and reward, which, of course, increases the activities of digital marketers throughout the BFCM period.<\/p>\n\n\n\n<p><strong>Wherever possible, reduce risk<\/strong><\/p>\n\n\n\n<p>With performance advertising, you need to fully understand your core audience because this isn&#8217;t the time to take chances. Instead, use tried and true creatives, landing pages, and offers that you know will work for your audience, and then extend the sale window for as long as possible to maximize impact.<\/p>\n\n\n\n<p>You may be tempted to construct an all-singing, all-dancing landing page or website with incredible deals, but this may undermine the quality and efficacy of the customer experience. Although the advertising may seem appealing, if they are not your standard formula or page, you may have overthought it, giving those rivals who have played it safe and adhered to what they know and what works an edge.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/12\/change-and-opportunity-concept-2021-08-28-09-05-06-utc-scaled.jpg\"><img decoding=\"async\" data-src=\"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/12\/change-and-opportunity-concept-2021-08-28-09-05-06-utc-1024x681.jpg\" alt=\"\" class=\"wp-image-1176 lazyload\" width=\"840\" height=\"558\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 840px; --smush-placeholder-aspect-ratio: 840\/558;\" \/><\/a><figcaption>Black Friday 2021: how brands can convert their digital customers to a sale<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Perform your testing ahead of time<\/strong><\/p>\n\n\n\n<p>All of your testings should be completed well ahead of time, with everything up and running and gradually ramping up from mid-October to the peak sales period in November. As previously said, many firms will participate in a complete Black November this year since it significantly decreases risk and enables you to spend more regularly. Because the competition will be fierce, you must guarantee that you have the most competitive and attractive offer. Understand what your rivals are providing because if they provide a greater price or a better proposal, customers will purchase from them, particularly in that brief window.<\/p>\n\n\n\n<p><strong>For brands to succeed, they must invest early<\/strong><\/p>\n\n\n\n<p>Spending a huge sum of money in a short time does not function well. Because there is so much room for mistake, if a company wants to spend $100,000 in a week but hasn&#8217;t done enough pre-launch and testing, it&#8217;s extremely likely to go wrong.<\/p>\n\n\n\n<p>The businesses that succeed have laid a solid foundation and invested a reasonable amount of money in these commercials before gradually scaling them up. In such a competitive market, those who move from \u00a3100 to \u00a3100,000 every day on an advertisement may be lost.<\/p>\n\n\n\n<p><strong>More lead-generating initiatives should be run<\/strong><\/p>\n\n\n\n<p>Attempt to get as many<strong> email or SMS <\/strong>signups as possible, and then monitor their success, i.e. how many individuals purchased as a result of a single email campaign. Converting via email marketing for lead creation will be critical, therefore you should take advantage of this strategy, especially when sending the emails comes at no cost. You need to take advantage of your digital clients and show them how what you&#8217;re selling adds value so that you can be reasonably certain that it will convert.<\/p>\n\n\n\n<p><strong>Keep an eye out for CPMs that fluctuate<\/strong><\/p>\n\n\n\n<p>The cost of reaching 1000 individuals will be at an all-time high this year. Generic CPMs were approximately $19 across the board in November 2020, so I wouldn&#8217;t be surprised if they were closer to $20 or $21 CPM in November this year, or even higher.<\/p>\n\n\n\n<p>Be aware that this will have an impact on the client&#8217;s budget, so plan accordingly. For others, Q4 represents 60 to 70% of their budget, and firms often increase their expenditures to capitalize on this selling or purchasing window for clients. From a trends standpoint, I am certain that BFCM 2021 will shatter all Ecommerce sales records internationally when compared to last year, therefore there is a huge possibility to profit if you have done your study, spread your money, and avoided taking needless and possibly expensive risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cyber Monday\/Black Friday The year 2021 is rapidly approaching, but how will companies do this year? Consumer interest in Black Friday fell by more than a third in 2020, prompting firms to plan for the 2021 event both online and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"black friday, black friday 2021, marketing, digital marketing","_wds_canonical":"","sync_status":"","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/6186559c33fc47-55538399\/f375ecfa-00d3-4240-9705-b5ea7d5fca7b-Black-Friday-2021-how-brands-can-convert-their-digital-customers-to-a-sale.mp3","podmotor_file_id":"741952","podmotor_episode_id":"770446","castos_file_data":"","cover_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/10\/Black-Friday-Cropped.jpg","cover_image_id":"904","duration":"00:05:25","filesize":"1.9 mb","filesize_raw":"1955757","date_recorded":"2021-10-29","explicit":"","block":"","wds_primary_category":1,"footnotes":"","_wds_robots-noindex":"","_wds_robots-nofollow":"","_wds_opengraph-title":"","_wds_opengraph-description":"","_wds_twitter-title":"","_wds_twitter-description":""},"categories":[1],"tags":[91,95,94,92,42,80],"series":[156],"class_list":["post-812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-black-friday","tag-black-friday-2021","tag-black-friday-sale","tag-digital-customers","tag-digital-marketing","tag-marketing","series-growth-marketing-rblog"],"episode_featured_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/10\/Black-Friday.jpg","episode_player_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/10\/Black-Friday-Cropped.jpg","download_link":"https:\/\/rblog.it\/en\/podcast-download\/812\/black-friday-2021-sale","player_link":"https:\/\/rblog.it\/en\/podcast-player\/812\/black-friday-2021-sale","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5IjCCrGAVU62CiHVLLbjTY","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/rblog.it\/en\/feed\/podcast\/growth-marketing-rblog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"mKmSAYl1R0\"><a href=\"https:\/\/rblog.it\/en\/web-marketing\/black-friday-2021-sale\/\">Black Friday 2021: how brands can convert their digital customers to a sale<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rblog.it\/en\/web-marketing\/black-friday-2021-sale\/embed\/#?secret=mKmSAYl1R0\" width=\"500\" height=\"350\" title=\"&#8220;Black Friday 2021: how brands can convert their digital customers to a sale&#8221; &#8212; Rblog\" data-secret=\"mKmSAYl1R0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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