{"id":994,"date":"2021-11-18T09:55:55","date_gmt":"2021-11-18T09:55:55","guid":{"rendered":"https:\/\/rblog.it\/en\/?p=994"},"modified":"2021-11-20T13:38:44","modified_gmt":"2021-11-20T13:38:44","slug":"predictions-instagram-2022","status":"publish","type":"post","link":"https:\/\/rblog.it\/en\/social-media\/predictions-instagram-2022\/","title":{"rendered":"Predictions for Instagram in 2022: Useful Tips"},"content":{"rendered":"<p><iframe data-src=\"https:\/\/open.spotify.com\/embed\/episode\/7gDy6xRVm8A6KxhIxJqgog?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\">Social Media Marketing: some useful tips for Instagram in 2022. What should we expect? <\/h2>\n\n\n\n<p>What do we expect from <strong><a href=\"https:\/\/rblog.it\/en\/category\/social-media\/\">Social Media Marketing<\/a><\/strong> in 2022?&nbsp;While many will be relieved to see the end of 2021 and a return to normalcy on the horizon, we still have a long way to go, with the full economic effects of the epidemic likely to play out over decades and in different ways. The case of <strong>Instagram<\/strong>. <\/p>\n\n\n\n<p>Instagram,<strong> Facebook<\/strong>&#8216;s other social program, has grown into a major presence in many areas, but it&#8217;s difficult to say if it&#8217;s still expanding given that it reached a billion users in 2018 and hasn&#8217;t updated that number since.<\/p>\n\n\n\n<p>With various degrees of success, the platform continues to follow trends, whether they&#8217;re from Snapchat or TikTok, and it&#8217;s still popular among younger users. However, there are some potentially alarming signs from Instagram HQ &#8211; and that&#8217;s before you consider allegations of the app&#8217;s harmful mental health effects. In <strong>2022<\/strong>, what can we expect from IG? Invest, Invest, Invest<\/p>\n\n\n\n<p>Instagram&#8217;s main emphasis is on <strong>eCommerce<\/strong>, with all posts being shoppable inside the app. The more purchasing possibilities Instagram can include, the more it can encourage users to spend.<\/p>\n\n\n\n<p>Instagram ideally wants all products in all posts to be shoppable, or at the absolute least, able to drive product discovery, and it&#8217;s working on object recognition capabilities for still photos and video to help with that. IG will be testing additional shopping features this year, including sophisticated product search by picture, product discovery panels in the main feed, and a major push on live shopping, similar to Facebook.<\/p>\n\n\n\n<p>This will also provide artists additional opportunities to monetize their work, as well as give the app a fresh emphasis in emerging countries.<\/p>\n\n\n\n<p><strong>Linking of AR<\/strong><\/p>\n\n\n\n<p>Facebook is trying to become a leader in the field as <strong>AR\/VR gains tra<\/strong>ction, and if it wants to maximize its appeal in this area, especially among younger people, it will need to incorporate more AR capabilities into Instagram as well. In reality, how will that look?<\/p>\n\n\n\n<p>Instagram will be immediately integrated into its AR glasses and tools and will be promoted as the place to share your recorded video, as well as being linked to Facebook&#8217;s developing AR experiences through wearables.<\/p>\n\n\n\n<p>Instagram will be the AR gateway for Facebook, connecting its growing choices to users, just as Snapchat is where you can enjoy its AR experiences. This will include NFTs (which are currently being developed) and digital avatars, which will become more integrated into the IG experience.<\/p>\n\n\n\n<p><strong>Focus adjustability<\/strong><\/p>\n\n\n\n<p>I was half expecting Instagram to test this out in 2021, but now with video becoming more of an emphasis, I&#8217;m more sure that this is where the platform will ultimately go. Shortly, Instagram will allow users to open the app to their most recent <strong>Stories<\/strong> or<strong> Reels<\/strong> instead of the usual feed of picture and video postings. Reels are the site&#8217;s fastest-growing feature, with video interaction already dominating the platform. Given this, I anticipate Instagram will place more emphasis on these formats, first with an optional Stories\/Reels home screen option before ultimately eliminating the regular feed.<\/p>\n\n\n\n<p>Users would still be able to upload still pictures in this new state; however, you would share them to Stories instead, which would default to staying on your profile. Then you&#8217;d switch to a changeable Stories\/Reels feed, focusing on both.<\/p>\n\n\n\n<p>That&#8217;s a significant change from the app&#8217;s beginnings, but wider user behaviors indicate that this is the way things are going to be in the future, and if Instagram wants to remain relevant, it has to shift away from its initial focus. Traditional static postings would only be utilized in the context of eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Marketing: some useful tips for Instagram in 2022. What should we expect? What do we expect from Social Media Marketing in 2022?&nbsp;While many will be relieved to see the end of 2021 and a return to normalcy on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wds_title":"","_wds_metadesc":"","_wds_focus-keywords":"instagram","_wds_canonical":"","sync_status":"","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/6186559c33fc47-55538399\/c6adfcd3-9edd-42d5-afdf-8061c4d7654e-Predictions-for-Instagram-in-2022-Useful-Tips.mp3","podmotor_file_id":"756075","podmotor_episode_id":"791314","castos_file_data":"","cover_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_1the-chase-2021-08-29-00-59-14-utc_1-Cropped.jpg","cover_image_id":"998","duration":"00:04:03","filesize":"4.5 mb","filesize_raw":"4681476","date_recorded":"2021-11-18","explicit":"","block":"","wds_primary_category":27,"footnotes":"","_wds_robots-noindex":"","_wds_robots-nofollow":"","_wds_opengraph-title":"","_wds_opengraph-description":"","_wds_twitter-title":"","_wds_twitter-description":""},"categories":[27],"tags":[42,49,77,80,52,65,75],"series":[156],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-facebook","tag-instagram","tag-marketing","tag-social-media","tag-social-network","tag-strategy","series-growth-marketing-rblog"],"episode_featured_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_1the-chase-2021-08-29-00-59-14-utc_1.jpg","episode_player_image":"https:\/\/rblog.it\/en\/wp-content\/uploads\/2021\/11\/rsz_1the-chase-2021-08-29-00-59-14-utc_1-Cropped.jpg","download_link":"https:\/\/rblog.it\/en\/podcast-download\/994\/predictions-instagram-2022","player_link":"https:\/\/rblog.it\/en\/podcast-player\/994\/predictions-instagram-2022","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5IjCCrGAVU62CiHVLLbjTY","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/rblog.it\/en\/feed\/podcast\/growth-marketing-rblog","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"XO96W3cgQE\"><a href=\"https:\/\/rblog.it\/en\/social-media\/predictions-instagram-2022\/\">Predictions for Instagram in 2022: Useful Tips<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rblog.it\/en\/social-media\/predictions-instagram-2022\/embed\/#?secret=XO96W3cgQE\" width=\"500\" height=\"350\" title=\"&#8220;Predictions for Instagram in 2022: Useful Tips&#8221; &#8212; Rblog\" data-secret=\"XO96W3cgQE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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